Brands prosper through consistent core values

Uwe Hook, co-founder and CEO of BatesHook quotes Thomas Moore in today’s blog post, ”How to Build a Lasting Brand”:

“Because the soul has such deep roots in personal and social life and its values run so contrary to modern concerns, caring for the soul may well turn out to be a radical act, a challenge to accepted norms.” – Thomas Moore 

Hook continues, “Thomas Moore’s word aren’t just true for people, they’re also true for building lasting brands. For a brand to stand the tests of time, it has to have deep roots that help it stay true and valuable over time.” Hook bolds the take-away in the post: “The changing exterior is merely an adjustment to changing tastes, the interior core stays the same.”