Do we need to charm the economy back to life?

Vicki Flier Hudson quotes Thomas Moore in her blog post "Efficiency or Charm: What’s It Going to Be?" for High Road Global Services. She attributes to Moore, “When we tell stories of the past, do we emphasize efficiency or charm? Do we ride the Orient Express because we know it will arrive on time? Do we visit Antarctica because the accommodations are so comfortable? Ultimately, what satisfies the soul is that which is captivating, spellbinding, or full of charm.”

Hudson continues, "That statement made me freeze, forget the dinner I had planned to get on the stove, and reach for the computer to write this entry. Now let me clarify something right away. I am a big fan of results when I work with an organization. One of my biggest work-related challenges is when I give a two-hour workshop for a conference, for example, and I may never get to know the impact of what I offered. Similarly I worked in software development for many years at my former job, and my left-brain was always looking for a way to make things more efficient for better results. After all, you can’t just do something for the sake of doing it. Whatever you do should have significance for the organization, and that significance should be measured. 
Or should it?"

Hudson discusses efficiency and enchantment with economics and concludes, "And I believe that while we do need efficiency, we may need charm even more. We do not necessarily need to fix what is broken from our down economy. We need to enchant it until it comes back to life."